Branding Strategy

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Brand Strategy is a long-term plan for the advancement of a successful brand with specific goals. In order to gain the trust of possible customers, it is important to have a well-developed and well-defined strategy which covers all aspects of your business. The strategy needs to connect the consumer needs, emotions and competitive landscape uniquely as part of your Brand Image. Our goal with every client is to make a strategy that provides deliverable results where clients can effectively see their Return on Investment.
Everyone talks about establishing a brand or identity for a product or service, but the reality is that the branding is carefully crafted through strategic and consistent campaigns. It is important for your customer to go through the customer journey in a fashion where they are fully aware of your brand through each stage. To identify the best way to brand your company, it is crucial to understand the target demographic of the customers you are trying to attract. Our approach is simple and strategic. We first go through the stages of the customer journey ourselves and then filter the information that is essential for the customer to know. We then look at modern trends of how competitors in the industry operate and uniquely craft our approach. The final stage is to brand your website and social media channels with consist campaigns that are timely.

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Contact us today so we can discuss how to craft a strategy for your Brand that is modernized and will catch the eyes of your target market as soon as they are exposed to your Brand.

Launch Your Brand

01. Consider your overall business strategy.

Understand what type of firm are you trying to build? Are you planning to grow organically? Become Clear about the direction you want to take your firm, the brand you want to build online.

02. Identify your target clients.

If you want your company to have high growth and retain high profits, you need to map out a defined and detailed target market. The larger your target market audience, the more difficult your marketing efforts will be. Understand your product and realize who is the ideal customer then you can target them directly.

03. Research your target client group.

Research and development is an important part of every company’s growth. Understand your industry, find out the ideal customer and cater your marketing efforts to the specific audience. By understanding your ideal client’s perspective, you can anticipate their needs and market a message to appeal to every targeted customer.

04. Develop your brand positioning.

Your Brand needs to understand its market positioning and effectively show their Unique Value Proposition. Understanding your positioning statement and letting your consumers know is an important part of establishing your brand’s image within the market. It must be realistic as you have to make sure that you deliver to the clients expectation as promised.

05. Develop your messaging strategy.

It’s important to find your target audience but it is more important to understand how you will effectively communicate your company’s mission to the target market.

06. Develop your name, logo and tagline.

It’s important to be clear with your Logo as the name of your company should be easily identifiable. Make a catchy tag line so that consumers are drawn to your services and what your company stands for. Make your branding simple, strategic and convenient for all users.

07. Develop your content marketing strategy.

Just like a body builder works out everyday to grow his muscles, your company should be producing valuable content daily to grow your audience. Provide value first and watch your audience grow.

08. Develop your website.

This is the most crucial stage as this is where you will be putting all the content together. It is very important to have a good picture to words ratio as you want to make sure your customers stay and read the content on your website. If you’ve made websites before, this shouldn’t be challenging. There are many factors to consider in order to optimize your website and make it effective. Consult a Web Specialist to test out your website to ensure it’s speed and reliability.

09. Build your marketing toolkit.

A website is not enough, in this Digital Age it is important for your company to be active across all social channels. This ensures that customers of all ages will be targeted through your company’s marketing efforts. Making your toolkit diversified is the way to ensure effective marketing campaigns.

10. Implement, track, and adjust.

Marketers can lie but the Numbers never will. It is important to make sure that your company tracks and uses all relevant data to improve their marketing strategies. By effectively using data, your company’s marketing can be tracked and accelerated with each social or web campaign.

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For the Corporate Sector

As a comprehensive online marketing solution that aims to help businesses grow, Digital Genie ensures every business under its wing gets the attention it deserves! Our corporate clients include Sephora, Gluckstein, Canadian Tyre, Hyundai etc. For corporate queries or questions of any kind, contact us here and we’ll be glad to help you out.

Tell Us More About Your Digital Wish!

At Digital Genie we use our experience and technical know-how of online tools to empower Small & Medium Enterprises (SMEs) to grow and prosper, since we strongly believe that (SMEs) are the core drivers of local economies. Due their convenient size, such businesses have a fewer people onboard who are not expected to know every aspect of running a business. If you are the owner of such a business, let us lend you a hand! At Digital Genie, we fill in the missing links holding your business back, but instead of doing that by providing you with a DIY service, we believe in holding an SME’s hand and providing them with a customisable solution for the price of a DIY, until they are prepared to fully spread their wings.
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