How to improve your website's visibility through SEO

The process of SEO is the combination of tools and techniques to get your website visible in search engine result pages often known as SERPs. Google’s algorithm considers over 200 factors when determining what websites to show for a certain search term.
It all begins with your website. Google sends out automated 'robots' (too called 'spiders' or 'crawlers') to visit each available page on each site over the web. These robots gather data on each webpage and store it all on the numerous Google servers found across the world. This way when somebody looks for a term related to your website, the Google algorithm comes into action, and start processing all the information that it collects from your website and the similar sites.At this point, it determines which sites are most authoritative and relevant to query and comes up with the result. The result is shown in an order and the best option appears at the top of that list.
To make it simpler, let’s just assumethat the internet is your local library.While your website is a new book that has just arrived and the librarian is the Google robot.It gets to know your book and chooses the most appropriate section to display it.
A visitor comes to the library and is not aware that your book exists but is interested in the genre or subject. So they head to the relevant section, discover the unique titles and in the end decide to test out your book due to the fact it’s exactly what they’re searching for. Bingo!

Constant Evolution of SEO

Since the Internet rise in the 1990s, website owners have been thinking about how to get their sites in search engines.Along the way, some SEO Specialists figured out ways to trap the algorithm into wondering their web page was important and authoritative than it really was.This kind of optimization used to be coined 'black hat SEO'. It rapidly grew to become frowned upon due to the bad experience it created for net users. Some search engine optimization. Some SEO strategies were initially appropriate ( 'white hat'), but were later pushed into the category of black hats when they were overused or when the web matured.
Search engine algorithms are modified regularly to make black hat techniques less effective. However SEO is still in a state of evolution – so it's important to note that what was important a couple of years ago may now be less effective, obsolete or fully discouraged. If black hat SEO is found on your website by the Google crawlers, your site could be penalized and fall dramatically in search engine rankings. The best way to avoid black hat SEO is to always ask yourself if you are enhancing your website experience or providing useful, original content. If the response is 'yes,' you can feel assured that the search engine is friendly to your website.

Seven ways to optimize your website for search engines

If you have ever tried to learn about SEO, you've probably heard dozens of different things that you ought to do. Trying to figure out where to start can be overwhelming. The best way to start is by following the list below:

01. Keywords

These are the questions that your prospects will probably be looking for while searching for your respective company. Begin by creating the obvious ones, and then use a keyword analysis tool to find other words that could direct people to your web page. You will get an idea of how popular terms are and how often they are searched for. When you have determined your keyword list, you need to make sure that these keywords appear all over your website. Search engines will penalise any content that looks spammy therefore it is extremely important not to overuse any of the keywords Aim for roughly 2 percent keyword density.

02. Page copy

It will include your keywords so make sure you don’t overdo it. Just as we humans do, the Google crawlers read text, so it’s more critical that copy is readable and well-written. Many people use their keywords too much in their website copy, assuming they are really letting Google know what terms they want to rank for. But In fact, they write a poor copy on their website which rather makes it a bad experience and can actually damage the ranking of their site. So always double-check your copy before you publish a new article or content. If your grammar school English teacher wouldn’t like it, then neither wilthe search engine crawlers.

03. Title tags

This is the copy that appears in the SERPs and in most web browsers tab as the clickable link. It serves as the title for each individual page so holds a lot of weight and significance in search engines. You will need to ensure that each title tag is unique, includes relevant and appropriate keywords, and is consistent across your web. Using a page-specific keyword is the best practice so far.

If you have space you should have your brand name as well. To separate keywords from your brand name, it is better to use a hyphen (-) (or a vertical bar(|). Keep copy to less than 55 characters to make sure that it isn’t too long.

04. Heading tags

You can use six different Heading tags (from H1 to H6). H1 is the most relevant search engine heading tag, which should refer to the headline of the page. It is crucial not to use the H1 tag more than once per page, as this may result in a penalty for over-optimization with Google. However the other title tags can be used on a single page several times. On a web page which includes a lot of copy, the H1 tag can act as the headline and H2s can be utilized to each sub headline. This structure sends indicators to the search engine crawlers while also providing a good user interface by splitting text into separate sections.

05. URL structure

URLs offer another way for search engines to highlight the keywords. Make sure to include them in the resource route – or the part of the URL that comes after the domain name. Including both lower-cases and hyphens to distinguish words while optimizing URLs is the best practice!
A good examplecan be: rockyardshoes.com/running-shoes.

06. Images

Search engine crawlers are unable to see images like humans, so they rely on the code behind the image to understand what is being showcased. They accumulate data from alt tags, title image and filename.

  • Alt tag text is a copy shown in place of an image when it can not be shown – maybe it has been failed to load, or the user is visually impaired and uses a screen reader. For alt tag text you should give a brief description of the image. Such as, ‘Woman wearing running shoes’
  • Image title is the copy that appears when you hover the mouse over an image. The copy will be built on the description provided by alt tag. Think of it as a picture’s caption, For instance, ‘Orange colour running women’s shoes.’
  • Filename is the name applied to an image when it gets saved. For example image337.png isn’t great. But running-shoes-women.png is. Take some time to ensure it is descriptive and solely use lowercase text and separate words using hyphens.

07. Meta Description

A meta description may sound overwhelming-but it’s just a name for the two lines of text appearing under the clickable link and URL in the search engine result pages. If you don’t give a meta description to Google, it will show random text from your website which may mean nothing to a user. Meta descriptions are no longer a factor in search engine rankings but can help encourage searchers to visit your site by offering a glimpse of what’s in store. Holding the copy between 150-155 characters and having a call to action is the best strategy indeed. Here is an example, ‘Start your free trial today’.

If you want to update your website, you will be usually required to edit HTML Code for that purpose. Although numerous content management systems, like Squarespaceor WordPress, allow you to construct and edit an online site with no coding information or skills.

Image Credits: https://www.reddit.com/r/gifs/comments/6ft2n3/seo_they_click_and_goes_on_to_spread_your_website/

Commit to SEO for the long haul

Once your website has been designed and optimized for search engines,you will need to build an ongoing SEO strategy. This is SEO's hard part but it's what distinguishes you from your competitors. Only think of it as going to the gym. You have to devote time and resources, stick to a schedule and wait patiently for results.

The Three Best ways to provide visitors with great content

The internet is all about sharing information for the people at Google. This means that the Google algorithm puts a great deal of weight on the accuracy of your website content, how much you publish it.

In addition to blog posts, documents, case studies, videos, infographics, slideshows and so on, content is a blanket term which refers to the descriptive copy on your webpages. Any description full of information which is accessible to search engine crawlers is called content. To create quality content for SEO purposes, it is essential to keep your content unique, relevant and fresh.

01. Frequently publish fresh new content

It indicates that your site is still active on Google. Old content gets obsolete easily when it’s in a popular region on your web.

02. Keep Relevant Content

The content that you publish must be relevant to your business offerings. Don’t go off track as it might confuse search engine crawlers as well as your visitors.

03. Uniqueness is the Key

You should always keep in mind that the information you provide must be unique in nature. You should publish unique content and present the information in a particularly different manner in comparison to your competitors. Avoid copy pasting from other sites as it does more harm than good.
Image Credits: Ceetrus @CeetrusFrance Via giphy.com

The importance of inbound links

The links on other websites which are redirected to your site are known as ‘inbound links’ and play a vital role in getting favorable search engine rankings for your site.
Web is about exchanging information, whereas inbound links on other sites endorse your site for visitors. However not all inbound links are considered equal according to Google. A single link from a big website such as nytimes.com or bbc.co.uk will offer a value equal to a dozen links from average websites.Creating amazing content and acquiring inbound hyperlinks go hand and hand. When you write a remarkable blog post or guide, it’s going to influence Google crawlers. It’s also going to impress visitors to your site, who will prefer to share it on social media and link to it on their own websites.

Be visible to local searchers

If you are running a brick-and-mortar store, you want your website to encourage people in your community to come and visit. Local SEO requires optimization of your website in order to cater to people near you.
To run an effective SEO strategy, be sure to include your location in your main keywords.For instance if you have a fast food restaurant business in Richmond Hill, then make sure that your website is visible to local searchers seeking a fastfood restaurant. In order to let Google know where your restaurant is located, you need to optimize around the term 'fastfood restaurant Richmond Hill'rigorously.
For success with seo on google, it is essential to have a Google My Business account. Through this way, yourbusiness contact information will be consistent across Google search, Maps and Google +. Furthermore, youwill achieve a greater presence in search results. And you will be attracting new customers when your customers leave google reviews.

SEO – A Ladder to your Success at Web

So as we have discussed above how an effective SEO strategy can eventually lead your online business towards the ladder of success. Therefore it is extremely important for you to constantly improve your website and publish relevant unique and fresh content frequently in order to have a better ranking in search engines than your rivals. If you need help in getting started, click the link below and an Account Executive will be in touch with you shortly!

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