Clothing Brand
DUBGEE By WHOOPI
Dubgee required online brand exposure for the launch of its new clothing line. This campaign was set to appeal to its online and store-based customers to generate interest in the new women’s fashion range while maintaining its strong philosophy about comfortable, quality and trendy clothing for all women.
Serving a Diverse Range
of Customers Nationwide
Digital Genie, have been leveraging digital services to the corporate sector as well as SMEs and Professionals since 2016.
The Challenge
The challenge was to present the Dubgee range in a modern catalog style website that would capture the attention of its target market while proving functional at the same time.
Goal
To present the new clothing range launch in an aesthetic, high quality manner that would not only appeal to the target market but also increase brand awareness.
Technology Used
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Custom Digital Solutions
The catalog was also synchronized and linked with the amazon shop to give the brand more exposure and to reach the selling goals more quickly. Also, the aim was to make the products available to buy easily across the country.
How Dubgee was developed @ Digital Genie
We created an online catalogue displaying the new clothing styles for the brand launch.
The catalogue included each item of clothing with high definition graphics and a strong connection to the brand’s philosophy.
