dyson

British Technology Company

DYSON

Dyson is a prominent and leading vacuum manufacturer offering a line of impressive vacuums best recognized for its suction power, bagless cleaning and simple use. The leading vacuum cleaner brand started out as an entrepreneurial venture by founder, James Dyson. A lack of consistent suction power in his own vacuum cleaner led to his innovative cyclone suction power and bagless technology. Today, Dyson is recognized as an innovative vacuum cleaner manufacturer. It is synonymous with luxury innovation, powerful suction and incredible cleaning technology.

Serving a Diverse Range
of Customers Nationwide

Digital Genie, have been leveraging digital services to the corporate sector as well as SMEs and Professionals since 2016.

The Challenge

To create a responsive website design linked to its current media platforms including interactive product display where customers could learn about the unique, innovative features of the Dyson Cyclone V10 range.
goal

Goal

The goal was to create a competitive advertising campaign that introduced Dyson Cyclone V10 in a unique manner. This included a small quiz that customers could take to learn more about the Cyclone.
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Technology Used

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solution

Custom Digital Solutions

We created an online multi-choice questionnaire that the interested Dyson customer could engage in.

How Dyson was developed @ Digital Genie

We created an interactive and engaging questionnaire

We created an online multi-choice questionnaire that the interested Dyson customer could engage in. The purpose being to educate and create awareness concerning the Dyson V10’s features including its battery life and the areas you could cover in your home in no time! The simple app introduces the Dyson V10 and its capabilities in a truly unique and competitive manner. It has generated insurmountable customer interest in the new cordless Cyclone range. Educating customers about Dyson products through the app will allow the company to engage with their customers efficiently going forward and will continue to build the brand’s credibility for years to come.

DYSON at a glance

We created an Innovative Website with a Marketing Plan to Appeal to a Specific Market Sector. Dyson is a prominent and leading vacuum manufacturer offering a line of impressive vacuums best recognized for its suction power, bagless cleaning and simple use. The leading vacuum cleaner brand started out as an entrepreneurial venture by founder, James Dyson. A lack of consistent suction power in his own vacuum cleaner led to his innovative cyclone suction power and bagless technology. Today, Dyson is recognized as an innovative vacuum cleaner manufacturer. It is synonymous with luxury innovation, powerful suction and incredible cleaning technology.